consortium founders to drive business strategy. Steve is also
responsible for marketing initiatives for the HDMI consortium,
including evangelizing HDMI to manufacturers, retailers and
consumers, as well as for enforcing conformity with the HDMI
standard. HDMI founders include Hitachi, Ltd., Matsushita Electric
Industrial Co., Ltd. (Panasonic), Philips Consumer Electronics
International B.V., Silicon Image, Inc., Sony Corp., Thomson, Inc.
and Toshiba Corp.

Since 2002, Steve has served as HDMI's Vice President of
Marketing, and worked closely with all Founder companies to manage the initial launch of HDMI in
the marketplace at CES 2003 in Las Vegas. Steve was responsible for all outbound HDMI programs
with Adopters, retailers, home theater installers as well as consumers.

Previously, Steve was the President of a marketing and advertising company: LVL Communications.
At LVL, Steve helped many well-known technology companies launch their products, including Acer
Computer, Fujitsu, Netgear, Palm, and DirecTV. Steve also established LVL Interactive to bring new
media capabilities to technology companies, including the development of many landmark ecommerce
sites (Egghead.com launch in 1995 and Cisco Systems' initial eCommerce effort), as well
as online marketing programs for many global 1,000 companies (Disney, Oracle, Netscape, HP,
Sears, AIG and others).

Steve received a bachelor’s degree from the University of California at Santa Cruz and master’s
degree from the University of California at Berkeley.